Disclosure: This comparison is published by Fetching Company. We strive for accuracy but acknowledge our perspective as a market participant.
Fetching Company vs Brandfetch
A detailed comparison of two brand intelligence APIs for developers in 2026.
Last updated: March 2026
TL;DR
Brandfetch is a well-established brand database with a free Logo API and a paid Brand API starting at €99/mo. Fetching Company offers a broader feature set — including AI-powered descriptions, contact extraction, and font mapping — starting at €0/mo with a free tier. If you need more than logos and want AI-enhanced brand intelligence at a lower price, Fetching Company is the stronger choice.
At a Glance
| Fetching Company | Brandfetch | |
|---|---|---|
| Starting price | €0/mo (free tier) / €19/mo Pro | €0 (Logo API) / €99/mo (Brand API) |
| AI brand descriptions | ||
| Multilingual AI content | ||
| Logo extraction | ||
| Color detection | ||
| Font detection | ||
| Web font mapping (Bunny Fonts) | ||
| Contact extraction | ||
| Phone formatting (E.164) | ||
| Address extraction | ||
| Social media links | ||
| Free tier with full features | ||
| Curated brand database | ||
| Real-time website analysis |
Feature Comparison
Brand data extraction
Both APIs extract logos, colors, fonts, and social links. Brandfetch pulls from a curated database of known brands. Fetching Company analyzes websites in real-time, which means it works on any domain — including new businesses, niche brands, and recently launched sites that are not yet in any database.
AI capabilities
This is where the two products diverge most significantly. Fetching Company uses AI to generate brand descriptions in multiple languages, validate and refine extracted colors, map detected fonts to privacy-friendly web fonts (Bunny Fonts), and provide confidence scores. Brandfetch does not offer any AI-powered features.
Contact and address data
Fetching Company extracts contact information including email addresses, phone numbers (formatted in E.164 international standard), and physical addresses. Brandfetch focuses exclusively on visual brand assets and does not provide contact data.
Font intelligence
Both APIs detect fonts used on a website. Fetching Company goes a step further by mapping detected fonts to their Bunny Fonts equivalents — a privacy-friendly, GDPR-compliant alternative to Google Fonts. This is particularly useful for European developers and GDPR-conscious applications.
Pricing Comparison
Fetching Company
- Free: 25 credits/mo, 10 req/min
- Pro: €19/mo — 200 credits, AI enhancement
- Business: €49/mo — 750 credits, bulk analysis
- Enterprise: Custom pricing
Additional credit packs available from €0.060/credit.
Brandfetch
- Logo API: Free (logos only)
- Brand API: From €99/mo (colors, fonts, images)
- Enterprise: Custom pricing
No free tier for full brand data. Logo API is limited to logo images only.
For the same budget as Brandfetch's entry-level Brand API (€99/mo), you could run Fetching Company's Business plan (€49/mo) with 750 credits and still have €50/mo left for additional credit packs. That is more than 5x better value. See full pricing details.
Data Quality
Brandfetch maintains a large, manually curated database. This ensures consistent data quality for well-known brands, but it means smaller or newer brands may have incomplete or missing data.
Fetching Company uses real-time analysis combined with AI validation. This approach works on any domain regardless of its presence in a database. The AI layer adds confidence scores and corrects common extraction errors, making the results more reliable for automated workflows.
Fetching Company is best for
- Developers who need AI-enhanced brand data
- Teams on a budget who need comprehensive data
- Applications needing contact info alongside brand assets
- GDPR-conscious projects needing Bunny Fonts mapping
- Analyzing new, niche, or recently launched brands
Brandfetch is best for
- Teams that only need logos (free Logo API)
- Enterprise customers who prefer a curated database
- Organizations already invested in the Brandfetch ecosystem
- Projects focused exclusively on visual brand assets
Migrating from Brandfetch
Switching from Brandfetch to Fetching Company is straightforward. Both APIs return JSON responses with similar data structures for logos, colors, fonts, and social links.
- Create a free account at fetching.company/register to get your API key.
- Test with the free tier — run parallel requests to both APIs and compare output for your most important domains.
- Update your integration — swap the API endpoint and adjust field mappings. Check the API documentation for the full response schema.
- Upgrade when ready — once validated, move to a paid plan for higher rate limits and AI enhancement.
Frequently Asked Questions
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