Disclosure: This comparison is published by Fetching Company. We strive for accuracy but acknowledge our perspective as a market participant.

Fetching Company vs Clearbit (Breeze Intelligence)

Clearbit was absorbed into HubSpot. Here is how Fetching Company compares as an independent alternative for brand data.

Last updated: March 2026

TL;DR

Clearbit was acquired by HubSpot in 2023 and is now only available as part of HubSpot Breeze Intelligence ($99-399/mo + HubSpot subscription). It no longer functions as a standalone API. Fetching Company is an independent brand intelligence API with a free tier, AI-powered features, and no CRM dependency. If you need brand data without being locked into HubSpot, Fetching Company is the clear alternative.

What happened to Clearbit?

Clearbit was one of the most popular company enrichment APIs, known for its logo endpoint and B2B data. In late 2023, HubSpot acquired Clearbit and integrated it into their platform as Breeze Intelligence.

This means Clearbit is no longer available as an independent product. Developers who previously used Clearbit's API for logo retrieval, company enrichment, or brand data now need a HubSpot subscription to access similar features. For many teams — especially those not using HubSpot as their CRM — this is not practical.

Feature Comparison

Fetching Company Clearbit (Breeze)
Standalone product
Starting price €0/mo (free tier) / €19/mo Pro $99/mo (+ HubSpot)
CRM dependency
Logo extraction
Color detection
Font detection
AI brand descriptions
Multilingual content
Contact extraction
Phone formatting (E.164)
Address extraction
Social media links
Web font mapping
B2B firmographic data
Free tier

Independence vs CRM Lock-in

The most significant difference between these two products is their availability model. Fetching Company is a fully independent REST API — you sign up, get an API key, and integrate it with any tech stack. There is no dependency on a specific CRM, marketing platform, or ecosystem.

Clearbit, now embedded in HubSpot Breeze, requires a HubSpot subscription. This makes it impractical for developers who use Salesforce, Pipedrive, or custom CRM solutions, or who simply want a standalone brand data API without CRM overhead.

Brand Data vs Company Enrichment

Clearbit was primarily a company enrichment tool — it provided B2B firmographic data like employee count, industry classification, and estimated revenue alongside basic brand assets.

Fetching Company takes a different approach. It focuses on brand intelligence: extracting visual identity elements (logos, colors, fonts), generating AI-powered brand descriptions, and providing structured contact data. If your use case is about understanding a brand's visual identity and online presence — not B2B lead scoring — Fetching Company provides deeper, more relevant data.

Pricing and Accessibility

Fetching Company

  • Free: 25 credits/mo
  • Pro: €19/mo — 200 credits + AI
  • Business: €49/mo — 750 credits
  • Enterprise: Custom pricing

No CRM subscription required.

Clearbit (Breeze Intelligence)

  • Starter: $99/mo (+ HubSpot plan)
  • Professional: $199/mo (+ HubSpot plan)
  • Enterprise: $399/mo (+ HubSpot plan)

Requires an active HubSpot subscription.

The total cost of using Clearbit/Breeze is significantly higher than listed, since you also need a HubSpot subscription. For teams that just need brand data, Fetching Company offers a more focused and affordable solution. View Fetching Company pricing.

AI Capabilities

Clearbit/Breeze does not offer AI-powered brand analysis. Fetching Company uses AI for brand description generation (in multiple languages), color palette validation, font-to-web-font mapping, and confidence scoring. These features make the extracted data more actionable and reduce the manual work needed to build brand profiles.

Choose Fetching Company if

  • You need an independent API without CRM lock-in
  • You want brand visual identity data (logos, colors, fonts)
  • AI-generated brand content matters to your use case
  • You want to start free and scale gradually

Choose Clearbit (Breeze) if

  • You already use HubSpot as your CRM
  • You need B2B firmographic data (employee count, revenue)
  • You want enrichment tightly integrated with your CRM workflows
  • Budget is not a primary concern

Frequently Asked Questions

No. Clearbit was acquired by HubSpot in 2023 and is now part of HubSpot Breeze Intelligence. You need a HubSpot subscription to access its enrichment features.
Fetching Company is an independent brand intelligence API with logo extraction, color detection, font analysis, contact data, and AI-powered descriptions. It has a free tier and starts at €19/month for paid plans.
Fetching Company focuses on brand intelligence — logos, colors, fonts, AI descriptions, and contact data. It does not provide B2B firmographic data like employee count or revenue. For visual brand identity, it provides more depth than Clearbit.
Fetching Company has a free tier and paid plans from €19/month. Clearbit (Breeze Intelligence) is $99–399/month plus a separate HubSpot subscription. Fetching Company is significantly more affordable.
Yes. Fetching Company is a fully independent REST API with no CRM dependencies. It integrates with any tech stack.

An independent alternative to Clearbit

No HubSpot required. Start free with 25 credits per month.

Create Free Account View Pricing