Blog
Insights on brand intelligence, API development, and building with brand data.
Product Updates
Introducing Credit-Based Pricing for Brand APIs
Why we chose credit-based pricing for Fetching Company, how it works, and why it aligns better with developer needs than seat-based models.
Brand Intelligence
From Clearbit to Independence: The Rise of Specialized APIs
With Clearbit absorbed into HubSpot, the market for focused brand data tools is growing. Here is the opportunity for specialized APIs.
Engineering
JSON-LD and Brand Data: Mining Structured Information
How JSON-LD and Schema.org markup provides rich brand data, and why it is our highest-priority extraction source.
Product Updates
Why We Chose AI-Powered Brand Descriptions
The product story behind our AI Enhancement feature: why we added AI-generated brand descriptions, how it works, and what it means for multilingual support.
Tutorials
Getting Started with the Fetching Company API
A quick start guide with code examples in cURL, PHP, JavaScript, and Python to get you analyzing brands in minutes.
Brand Intelligence
5 Ways Agencies Use Brand Intelligence APIs
From pitch decks to white-label solutions, discover how creative and digital agencies leverage brand intelligence APIs in their daily workflows.
Engineering
Font Detection: How We Identify Typefaces from Any URL
A technical deep-dive into how Fetching Company detects fonts by parsing CSS, mapping Google Fonts, and handling edge cases.
Brand Intelligence
The Hidden Cost of Manual Brand Asset Collection
Manual brand data collection costs agencies thousands of hours per year. Here is the business case for automating with a brand intelligence API.
Tutorials
Building a Competitor Analysis Tool with Brand Data
Tutorial: use the Fetching Company API to build a simple competitor brand tracker that compares visual identities side by side.
Engineering
SVG vs PNG Logos: Why Format Matters for Brand APIs
A deep dive into logo formats, extraction challenges, and why serving the right format matters for developers consuming brand data.
Tutorials
How to Extract Brand Colors from Any Website
A technical walkthrough on extracting brand colors programmatically using the Fetching Company API, with code examples in multiple languages.
Brand Intelligence
What Is a Brand Intelligence API?
Brand intelligence APIs turn any URL into structured brand data. Learn what they do, who uses them, and why they matter for modern development workflows.