Blog
Insights on brand intelligence, API development, and building with brand data.
Brand Intelligence
AI Search Is the New Front Page: Why Brand Visibility Beyond Google Matters
ChatGPT, Perplexity, and Google AI Overviews now shape how buyers discover brands. AI search traffic converts at 5x the rate of traditional search. Here is what that means for brand intelligence.
Engineering
API Security for AI Agents: Protecting Brand Data When Machines Are the Consumer
AI agents are calling APIs at unprecedented scale, but traditional security models were built for human developers. Here is how API providers are adapting authentication, authorization, and rate limiting for autonomous consumers.
Engineering
AI Agents and MCP: The New API Consumer
With over 30% of new API traffic coming from AI agents, the Model Context Protocol is reshaping how machines discover and use APIs. Here is what that means for brand data.
Product Updates
Introducing Credit-Based Pricing for Brand APIs
Why we chose credit-based pricing for Fetching Company, how it works, and why it aligns better with developer needs than seat-based models.
Brand Intelligence
From Clearbit to Independence: The Rise of Specialized APIs
With Clearbit absorbed into HubSpot, the market for focused brand data tools is growing. Here is the opportunity for specialized APIs.
Engineering
JSON-LD and Brand Data: Mining Structured Information
How JSON-LD and Schema.org markup provides rich brand data, and why it is our highest-priority extraction source.
Product Updates
Why We Chose AI-Powered Brand Descriptions
The product story behind our AI Enhancement feature: why we added AI-generated brand descriptions, how it works, and what it means for multilingual support.
Tutorials
Getting Started with the Fetching Company API
A quick start guide with code examples in cURL, PHP, JavaScript, and Python to get you analyzing brands in minutes.
Brand Intelligence
5 Ways Agencies Use Brand Intelligence APIs
From pitch decks to white-label solutions, discover how creative and digital agencies leverage brand intelligence APIs in their daily workflows.
Engineering
Font Detection: How We Identify Typefaces from Any URL
A technical deep-dive into how Fetching Company detects fonts by parsing CSS, mapping Google Fonts, and handling edge cases.
Brand Intelligence
The Hidden Cost of Manual Brand Asset Collection
Manual brand data collection costs agencies thousands of hours per year. Here is the business case for automating with a brand intelligence API.
Tutorials
Building a Competitor Analysis Tool with Brand Data
Tutorial: use the Fetching Company API to build a simple competitor brand tracker that compares visual identities side by side.