Blog
Insights on brand intelligence, API development, and building with brand data.
Brand Intelligence
AI Search Traffic Converts 4.4x Higher Than Organic — But Only Cited Brands Collect
New data shows AI-referred visitors convert at 4.4 times the rate of traditional organic search. Combined with Google's May 6 inline citation update, the revenue gap between cited and uncited brands is accelerating.
Brand Intelligence
Google AI Mode Is Now the Default on Android — Welcome to the Citation Economy
Google replaced the Android search bar with "Ask Google" AI Mode on April 29. With a 93% zero-click rate and over a billion queries monthly, brand visibility now depends entirely on structured data and citation worthiness.
Brand Intelligence
Big Tech Just Made Agentic Commerce the Standard — What the UCP Council Expansion Means for Brands
Amazon, Meta, Microsoft, Salesforce, and Stripe joined the Universal Commerce Protocol Tech Council in a single week. The protocol wars are over before they started. Here is what brands need to do now.
Brand Intelligence
98% of Brands Are Invisible to AI Shopping Agents — The Commerce Readiness Gap Is Real
Visa launched agent payment rails. Shopify opened storefronts to AI. But new readiness data shows almost no brands have the structured data infrastructure to participate. The bottleneck is not payments or protocols — it is brand data.
Brand Intelligence
The Universal Commerce Protocol Changes Everything — Except the Need for Clean Brand Data
Google, Shopify, and 20+ major retailers launched the Universal Commerce Protocol for AI shopping agents. But protocols only work when the underlying brand data is structured, consistent, and machine-readable.
Brand Intelligence
AI Agents Are Becoming Brand Gatekeepers — Is Your Data Ready?
AI agents now drive up to 10% of revenue for some brands. But agents don't browse websites like humans do — they consume structured data. If your brand data is messy, you're invisible to the fastest-growing commerce channel.
Brand Intelligence
Agentic AI and Brand Intelligence: Why Autonomous Systems Need Structured Brand Data
As agentic AI shifts from pilot to production, autonomous systems need reliable brand data to operate effectively. Here is why brand intelligence APIs are becoming essential infrastructure for the next wave of AI.
Brand Intelligence
AI Search Is the New Front Page: Why Brand Visibility Beyond Google Matters
ChatGPT, Perplexity, and Google AI Overviews now shape how buyers discover brands. AI search traffic converts at 5x the rate of traditional search. Here is what that means for brand intelligence.
Engineering
API Security for AI Agents: Protecting Brand Data When Machines Are the Consumer
AI agents are calling APIs at unprecedented scale, but traditional security models were built for human developers. Here is how API providers are adapting authentication, authorization, and rate limiting for autonomous consumers.
Engineering
AI Agents and MCP: The New API Consumer
With over 30% of new API traffic coming from AI agents, the Model Context Protocol is reshaping how machines discover and use APIs. Here is what that means for brand data.
Product Updates
Introducing Credit-Based Pricing for Brand APIs
Why we chose credit-based pricing for Fetching Company, how it works, and why it aligns better with developer needs than seat-based models.
Brand Intelligence
From Clearbit to Independence: The Rise of Specialized APIs
With Clearbit absorbed into HubSpot, the market for focused brand data tools is growing. Here is the opportunity for specialized APIs.